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Case Studies
How our research, testing and tracking process plays out across e-commerce, SaaS and lead generation. These are illustrative examples of typical engagements; named client results are shared on request.
E-commerce brand
Illustrative example
Checkout friction removed for a DTC store
Challenge: A fashion accessories store had strong paid social traffic, but most shoppers dropped at the shipping and payment steps.
What we changed: Delivery costs shown on product pages, checkout reduced to a single page, express wallets added and trust signals placed next to payment.
+87%
Conversion rate
+42%
Revenue
−21%
CPA
SaaS company
Illustrative example
More trials from the same pricing traffic
Challenge: A B2B software company sent steady traffic to its pricing page, but few visitors started a free trial.
What we changed: Plan comparison rewritten around outcomes, signup form cut to three fields and a no-card trial tested against the original.
+62%
Trial sign-ups
+38%
Trial to paid
−28%
CAC
Lead generation
Illustrative example
Qualified leads up for a service business
Challenge: A home services company paid high cost per click on Google Ads, and its quote form converted poorly on mobile.
What we changed: A message-matched landing page per service, a two-step quote form and instant calendar booking after submission.
+115%
Leads
+73%
Qualified leads
−34%
Cost per lead
E-commerce brand
Illustrative example
Reliable purchase data for paid campaigns
Challenge: A home goods store saw different purchase counts in GA4, Google Ads and Meta, so bidding was unreliable.
What we changed: Data layer rebuilt, Enhanced Conversions enabled, and Pixel and Conversions API events deduplicated.
99%
Orders matched
+31%
Conversions to Meta
−18%
Reported CPA
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